Still, in these straitened times, a lot of businesses and a lot of IT departments were asking the question: “why should we purchase and support another device - with all the security implications of that - when we’ve already issued people with Blackberrys and Notebooks which more or less do the same thing?” As a device to look at your Exchange email on the go, the iPad is significantly better than any Blackberry, and significantly more convenient than any laptop. My first iPad (which I paid for) saved my organisation more than its own cost in not printing out Board papers in the first year alone. There’s been a gradual and progressive adoption of iPads in the business world. Apple was not the marketing machine then that it is now, but a substantial portion of Apple’s current success stems from only bringing products like the iPad to market, and not selling stuff that either doesn’t work, or has already been done better by someone else. The Newton failed because it failed in exactly the two ways that the iPad succeeded: it was bulky, blocky, underpowered and difficult to use, and there was almost no software for it apart from the software that came as standard. Of course, being first to market and being an Apple product has helped, but Apple had a previous foray into the handheld space, with the Apple Newton, now a desirable retro-gadget for those who desire truly retro gadgets. Second, because of the huge variety of apps that were obviously better on the iPad than on a phone-sized device, and really did things that people wanted - even if they only wanted them after they’d first seen the app. First, because it was a device that fulfilled for the first time the potential that a lot of people had been looking for since the first green screens flickering on our desks in the 1970s: a truly portable, truly personal computing device that was nice to have and nice to use. There are exactly two reasons why the iPad has prospered.
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